Green Innovations Ltd. has named Philip Rundle as its new chief executive. Rundle brings 20 years of domestic and international experience in the tissue, diaper, wipes, and feminine care products business to his new post.

“I am very excited to join the executive team as the new company CEO,” Rundle says. “My direct industry experience at Kimberly-Clark and, more recently, at Oasis Brands, Inc., makes this new position familiar to me and at the same time brings with it the new challenges of integrating incredibly innovative bamboo products into the North American and global markets. We believe that these new eco-friendly products are the right direction in which the paper, wet wipes, diapers, and feminine care industry is headed. I look forward to contributing to this talented team and applying my unique industry experience to accelerate and expand the current Green Innovations growth strategy in this dynamic $30 billion market.”

During his career, Rundle spent 16 years with Kimberly-Clark. In 1999, after holding various positions within Kimberly-Clark, including marketing director and business unit director for South Africa and the U.S., Rundle was named vice president, Central and Eastern Europe. In 2003, he was named vice president of NATO brand development, which brought him back to the U.S. His most recent industry role was as CEO of Oasis Brands, Inc., a tissue manufacturer based in North America.

“In many ways, Green Innovations is where my previous company was when I first joined their team a few years ago,” says Rundle. “I was able to use my industry contacts, insight, and experience to help establish them as a leading tissue supplier in the U.S. very quickly. Now, I am eager to utilize my experience to lead Green Innovations in building their brands and achieve their sales and distribution objectives.”

Bruce Harmon, former CEO of Green Innovations, Inc., remains as the company’s CFO following the appointment of Rundle as new CEO.